Veranda Flooring was introduced by William M. Bird, a Charleston, South Carolina company with roots dating back to 1865, to serve a distinct need within the Southeastern United States market: a premium hardwood line inspired by Southern architecture, coastal charm, and timeless design.
The inspiration came naturally, with William M. Bird drawing directly from the region’s historic cities, iconic porches, and coastal character when shaping the Veranda brand. Every collection’s color palette and name reflect the refined elegance found throughout the Southeast, where tradition, craftsmanship, and elevated living have always gone hand in hand.
From its original Charleston Collection to its most beloved color, Sweetgrass, Veranda has grown into William M. Bird’s most premium and successful hardwood line. Designed exclusively for Bird’s nine-state territory, these floors capture what Southern style has always done best: feeling equally sophisticated and welcoming, naturally fitting into Southern homes.
